The Medion Erazer is one hell of a machine. A genuine gamer’s pc which makes any other pc look like a pu**y. 

We launched the campaign with a funny viral - which later was aired on tv -, print ads in gaming magazines, posters and fun cards on Conventions (Gamescom), Radio Commercials. 

 

My job: Copywriting

My team: Fabian Kirner, Sebastian Schnell, Michael Manke, Gregor Willimski, Andre Heinrichs, Andreas Hinsenkamp (probably all gamers themselves)

My office: TBWA\ Düsseldorf

 

Awards (2009):

ADC Germany Finalist (Integrated)

Golden Drum: Golden Watch